Introduction of Ningbo Bird Company
Ningbo Bird is a high technology company established in October 1992, recognized by the State Ministry of Science & Technology and by Chinese Academy of Sciences, headquartered in Fenghua, Zhejiang Province. Bird is listed on the stock market exchange in China. As one of the largest mobile phone companies, Bird produces primarily mobile phones, palm computers and system equipments.
Bird has a total of 30 branches, 400 site offices and 15,000 sales agencies, with 2400 repair centers to cover all over the provinces, cities, counties and towns of China.
Bird has established five research centers in the city of Hangzhou, Chongqing and Ningbo, supported by a strong research team of 600 post PhDs, PhDs and masters. Every year, Bird uses 6% of the revenue for developing the outstanding advanced technology mobile communication products. In 2005, Bird first integrated the advanced technology to introduce the MP4 series of mobile phones, combining the entertainment technologies of cameras, videos, music playing and movies viewing functions, which are one more massive upgrade in design after the MP3 series.
About the quality assurance, Bird has established a high quality assurance system and passed the ISO9001 in 1999, acquired the 2000 version of ISO9001 quality certificate in July 2002. At the mean time, Bird is working on the ISO14000 environment system certification. There are many awards given to Bird such as “Customer Satisfied Brand Name Award”, “Customer Satisfied Appearance Design Award” and “Customer Satisfied Functional Innovation Award”. In 2005, Bird won the four CCID major mobile phone awards of “Customer Satisfied Brand Name”, Customer Satisfied”, “Customer Satisfied quality” and “Customer Satisfied Mobile phone Entertaining”
While Bird is the leading mobile phone manufacturer in China, Bird is also exporting to the international markets for 60 countries including: France, Italy, Europe countries, Russia, India, Mexico and Brazil and more. In 2005, Bird has won the “Oversea Market Developing Achievement Award” from the sixth CCID Chinese consumer product survey.
In 2005, Bird reached the total number of 13.93 million mobile phones sales and won the sixth consecutive year of highest products selling award, the exporting 6.11 million mobile phones, equivalent to over 60% of the total country mobile phones export quantities.
Bird maintains and persists to recruit talentedpeople with ambition to produce mobile phones with advanced technologies and outstanding design concepts to serve the aggressive appetite of the market place. In its mission of “Gathering worldwide talents in the exploration of the mobile communications market while developinginnovative products and services to rise as the first class international brand of the world”, and, giving full play to its advantages in marketing, production and management, etc., Bird strives to establish as the top-ranking communications device manufacturer in the world, becoming the “communication elite serving for the perfect ever communication among people of a new age”.